The Viability of Web Publishing
March 21, 1998 compiled by Dean Hall
Slate dropped its readership from 100 000 surfers to 20 000 subscribers. Word is dead. Do these events have any significance on the future of web publishing?
"... something has indeed
died: the dream of many early Web zine publishers that they could use the
new medium to create ultra-hip, underground-style publications -- and then
use those ventures to make tons of money." - Salon's Scott
Rosenburg on the death of content.
"What we learned is that while each [of the major web brands] relies on some combination of banner ads, subscriptions, and sponsorships to generate revenues, none of them really knows which, if any, of these variables will push them into the black. " - The Red Herring on the unpredictability of predicting future profits.
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